In November 2025, Deye Group successfully hosted the “Green Industry, Bright Future—Deye 2025 Dubai Distributor Summit” in Dubai. The event brought together over 200 core partners from Asia, Africa and the Middle East, who gathered to witness Deye’s ongoing progress in the global green energy sector and explore new opportunities for further collaboration.

The summit not only showcased Deye’s groundbreaking innovations across its diverse business segments but also strengthened global partnerships through in-depth collaboration, injecting strong “Deye momentum” into the regional energy transition efforts.

Strategic Navigation: Anchor Global Development through

Technological Innovation and Quality Manufacturing

Mr. Zhang Hejun, Chairman of Ningbo Deye Technology Co., Ltd., outlined the company’s globalized development strategy, drawing from the global energy transition trend in his opening speech. He emphasized that the current shift in global energy structures has made green industries the central engine for economic growth. With strong market demand, regions such as Asia, Africa and the Middle East are emerging as key players in the global clean energy development.

Chairman Zhang highlighted that Deye remains committed to technological innovation and quality manufacturing at its foundation, having established a comprehensive green energy industry chain spanning inverters, energy storage systems, HVAC products and Deye Cloud Platform. In the future, Deye will deepen its regional presence by establishing localized technical and service systems, enabling precise alignment with market demands. The company aims to achieve technology co-creation and shared growth with partners, enabling them to seize opportunities within the green industry.

Product Innovation:

Build Core Strength through Comprehensive Business Matrix

During the summit’s keynote sessions, directors from Deye’s four major business divisions delivered in-depth briefings on industry trends and product strategies. Their presentations offered a systematic overview of Deye’s latest innovations and scenario-based solutions, highlighting the competitive advantages of integrated synergy across the full value chain.

Inverter Product Upgrades: Strengthen Market Foundations through Technological Iteration

The Inverter Division’s presentation focused on enhancing product capabilities, providing detailed technical insights into three core products, including the 6th-generation inverters, the BK Series Micro Hybrid ESS and 100kW-2.5MW C&I ESS Solution. New product R&D is always anchored on three core objectives: high efficiency, superior safety and broad compatibility, achieving breakthroughs in both performance and reliability.

The models displayed on-site are precisely tailored to meet the specific demands of different regional markets, providing strong technical support for partners to further expand their regional market presence.

All- Scenario Energy Storage Solutions: Lead Industry Upgrades with System Innovations

At this summit, the ESS Division unveiled its new all-scenario energy storage systems, building a complete product matrix covering residential, commercial, industrial and utility-scale applications. Among the highlights, the SE-F Series Residential Energy Storage Battery garnered attention for its high safety standards, while C&I ESS products such as the GB-W, BOS-B Pro, GE-F128/240 and MC-LC430 are designed for diverse power usage scenarios. Additionally, 2MWh, 4.3MWh and 5MWh Utility-Scale Solutions are designed to meet the energy storage needs of large-scale energy projects.

The newly launched products feature significant upgrades in energy density, system integration, O&M experience and ecosystem compatibility, aligning with the industry’s demand for cost reduction and efficiency improvements. The innovations sparked lively discussions on-site and led to multiple new collaboration opportunities.

HVAC Product Breakthroughs: Expand Global Markets with Multi-Climate Adaptability

The HVAC Division introduced its latest systems, seamlessly integrating high energy efficiency, intelligent technology and adaptability to extreme environmental conditions in core products like heat pumps and solar air conditioners. Notably, the products have made significant breakthroughs in high-temperature performance, a key area of concern in the Middle East and Africa markets.

This not only validates Deye’s substantial R&D expertise in cross-climate adaptability but also paves the way for Deye to break into key emerging markets worldwide.

Cloud Platform Empowerment: Unlock Industry Value through Digital Upgrades

The head of Deye Cloud Platform detailed the latest upgrades to “Deye Cloud” at the summit, showcasing the smart dialogue function of “Deye AI Assistant”. The new function allows for voice interactions to perform operations such as querying device status and issuing maintenance commands, representing a significant upgrade in the convenience of energy management.

Currently, Deye Cloud has established a full-chain service system encompassing “smart monitoring, remote maintenance, AI diagnostics and channel empowerment”, enabling partners to manage the entire lifecycle of their equipment digitally. It can effectively reduce O&M costs by over 30% and accelerate the shift from a hardware-focused model to a "hardware + services" value model for energy equipment. 

From “Support” to “Symbiosis”: Comprehensive Marketing and Service System Upgrades

To deepen its partnership cooperation, Deye’s marketing service team officially announced its global service upgrade strategy, focusing on both online digital operations and offline localized support to build a comprehensive, high-efficiency service network. On the online front, the strategy strengthens a long-term digital operation system centered around the official website, social media platforms and localized content hubs. Meanwhile, on the offline front, the strategy enhances regional warehousing, service teams and response mechanisms to ensure more efficient and stable delivery and service capabilities.  

The upcoming integrated marketing service platform will further streamline resources, enhancing partner collaboration efficiency and market competitiveness. Additionally, Deye is launching the “Partner Growth Program” that aims to foster collective success with distributors through resource support and incentive policies, ultimately boosting channel competitiveness across the board.

Shared Vision, Shared Future:

Honor Partnerships, Embark on a New Journey

The summit also featured the annual partner awards ceremony, where the “Golden Partnership Award”, “Market Pioneer Award” and “Strategic Contribution Award” were presented. These awards expressed gratitude to core partners for their long-standing support and highlighted the profound camaraderie forged through collaboration. Award-winning distributor representatives shared their journey with Deye, from market expansion to co-value creation, vividly illustrating the essence of strategic partnership.

From product innovation to service upgrades, from strategic alignment to emotional resonance, the successful conclusion of Deye Distributor Summit – Dubai 2025 marks a new milestone in Deye’s global expansion.

Looking ahead, Deye will embrace a more open approach and offer more superior products and services to deepen collaboration with global partners, collectively creating a bright future for the green industry.